Business Strategy

Business strategy is more necessary than ever. The frequency and speed with which leadership positions change are increasing and the performance gap between winners and losers is widening.

Our Business Strategy service addresses the challenges presented by globalisation, technological change, and growing economic interconnections.

We can provide specific services for developing corporate strategy, business unit strategy, strategic planning and business model innovation. We also provide separate services that focus on IT strategy, security strategy and information strategy.

Why Would You Need This Service?

Your business needs a business strategy because sets the strategic direction, mission and establishes priorities for changes within your organisation – like the steering wheel on a car.

EAL’s Business strategy service focuses different business areas such as financial, customer focused, internal processes and organisation, to work together to achieve a common vision, goals, objectives and performance targets.

How We Deliver This Service

Our Business Strategy service will ensure that you are able to beat business-impacting trends and adapt to a much broader range of strategic environments, each requiring distinct approaches and capabilities. We will also help you understand how you are able to compete or collaborate with your competitors.

EAL will firstly perform an assessment of your strategic context, and scope. We will then develop an understanding of your business using a business capability model. Business capability models represent a high-level view of a business from an “outside in” perspective of what the business is able to do. This is analysed and assessed to understand areas that need to change.

We use a Situational Awareness model as a representation of the landscape in which your business operates. We start by understanding your value chain: the business capabilities needed to fulfil user needs, mapped against the dynamic evolution of how individual capabilities and assets change over time. A Wardley map represents the shared assumptions being made about a context and hints at what strategic options are available, and at what point to target your strategies.

Strategy patterns used to developing business strategy. Instead of only looking at your own business in isolation, this approach focuses on the strategic relationships between organisations. These patterns apply to your strategic relationships with competitors, partners, suppliers, regulators and the marketplace itself.

We will also focus on the alignment between strategic themes, strategies and those pain points identified in customer journey models.

We use a balanced score card to visualise and communicate the strategic objectives, performance measures, targets and initiatives across finance, customer, process and organisational domains.

We will work with you to develop, plan and communicate a high-level realisation of the business strategy.


  • Strategic Framework for decision making;
  • Strategy Themes;
  • Value Chain;
  • Business Capability Model;
  • User needs and Customer Journeys;
  • Business Canvas Model (BMC);
  • Situational Awareness Model (Wardley);
  • Strategy Patterns;
  • Business Motivation Model (BMM);
  • Balanced Score Card (strategic objectives);
  • Key Performance Indicators and target measures.

Typical Outcomes

While the Business Strategy produces the deliverables mentioned above, the outcome and value of these are that the subsequent implementation or execution of the strategies will ensure that the organisation is well directed and questions are answered. Questions such as:

  • What is the business mission and purpose?
  • What will the business do to make a profit and remain viable?
  • What value is provided to your customers?
  • Which products and services are part of the value proposition to attract new customers?
  • What geographic and market segments are in scope?
  • What differentiates your business from its competitors?
  • Which business capabilities should be developed within the organisation?

Case Studies

Contact Us to Get Started

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