Trading in a Global Market

Our trading in a global market service addresses the challenges businesses face when considering their globalisation strategy. Clients of this service are usually businesses experiencing significant strategic transformation, driven by the need to re-evaluate their business strategies. One strategy is to start trading globally as well as locally.

When interacting with the global market, businesses are challenged by different forces depending upon political, geographic, economics, cultures, time zones, laws and regulations around the world.

Businesses are redesigning their business models and business capabilities to understand how they can be successful in a global market environment.

Our trading in a global market service will help such businesses to adapt.

Why Would You Need This Service?

The reasons to consider a global strategy is often driven by the need to expand sales, reduce dependence on current local markets and thereby counter seasonal fluctuations, spread risk and streamline logistics.

Reasons include:

  • Potential for growth in global business;
  • Saturation of the local markets;
  • New opportunities in foreign markets;
  • Availability of low-cost labour, in some case highly educated;
  • Less competition; Increased number of customers;
  • Diversification of value propositions;
  • Reduction of trade barriers, tariffs.

How We Deliver This Service

Our trading in a global market service will ensure that you are able to manage all the changes across different global environments and at the same time keep control.

We recommend establishing a federated enterprise architecture with multiple levels to manage and control the needed global business transformations, including:

  • A central headquarters enterprise architecture model;
  • Regional enterprise architectures;
  • Country specific enterprise architectures;
  • Joint venture company specific enterprise architecture.

Our experience is that in many countries, it is essential, if not mandatory, to set up joint venture companies with a local business to take advantage of their knowledge and experience of the local legal and market environment.


We will work with you to develop, plan and communicate a high-level realisation of your trading in a global market strategy. It will take new ways of thinking into a refresh of business models in order to identify the best path forward, one that capitalise on a global market.

The development of a new and more profitable business model is followed by the rest of the enterprise architecture and business transformation activities. The changes will include new target operating models, new value propositions around new products and business services and new customer journeys/ engagement models with global customers. These are aimed at improving effectiveness and lowering costs. Business models from other industries that are already globalised, such as oil companies, airlines, telecoms will be used as reference models. Business capability models and business process models will be refreshed and are updated to take note of the changes in each level of the federated enterprise architecture models. At each level, details will be different.

Business capabilities will be realised differently around the globe, especially with different business processes and rules in each jurisdiction, legal and regulatory environments. However, the regulatory burdens can often be used as a catalyst to identify business opportunities and find new, unique and uncontested niche strategies.

The federated enterprise architecture will define the core best practices, core principles, core standards, core data, core processes and core applications needed to enable business intelligence and analytics, to drive better business decisions at each level. Non-core elements will be dealt with specifically by each region, country and operating companies (Joint ventures), to align to local laws and regulations.

Typical Outcomes

In general, companies go global because they want to grow or expand their sales operations.

More specific outcomes include:

  • Generating more revenue from more customers;
  • Competing for new sales;
  • New investment opportunities;
  • Diversification of value propositions;
  • Reducing costs and increasing efficiencies;
  • Recruiting new lower cost and highly educated talent;
  • Increased automation of business processes.

Case Studies

  • Enterprise Architecture Capability Development
  • Federated Enterprise Architecture Capability Development
  • Business Strategy

Contact Us to Get Started

We will come back to you to discuss your situation as soon as possible

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